The College Basketball Crown is set to unveil a hefty $500,000 NIL endorsement opportunity. John Fanta spoke to three participating head coaches about how the first-year tournament is differentiating itself from other postseason events.

The College Basketball Crown, a new postseason tournament, tips off its inaugural run on March 31 with 16 men's teams. What's at stake: $500,000 in name, image and likeness brand ambassador deals is on the line making it one of the first postseason college basketball tournaments to explicitly tie team success to NIL opportunities.