The the comedian and former “Saturday Night Live” cast member is the “official boyfriend” in Reformation’s new Valentine’s Day campaign. In a video shared by the company on social media, Davidson explains he’s been coming into Reformation stores being “the perfect boyfriend” for the past few years.

The "SNL" alum stripped down in a new ad for fashion brand Reformation after sharing he had begun removing 200 tattoos.

Pete Davidson debuted a dramatic new look as he ditched the ink fans are so accustomed to seeing on him.