MSNBC to Change Its Name—And Lose Peacock Logo
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The network will rebrand as MS NOW as a result of its move from Comcast to Versant. As a result, MS NOW and other channels involved in the move will lose their NBC peacock logo, as Comcast owns NBCUniversal.
MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.
STAMFORD, Conn. – August 19, 2025 – Phil Simms, Super Bowl XXI MVP and 15-year NFL quarterback, will return to NBC Sports three decades after making his NBC broadcast debut on NFL games in 1995, to serve as a game analyst on multiple Big Ten football games exclusively on Peacock this fall.
The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.
Six Matches Across NBC/Peacock, USA Network, and NBC Sports Digital Platforms Average 850,000 Viewers from Friday, Aug. 15-Sunday, Aug. 17
MSNBC is undergoing a makeover. As part of a new company, Versant, to be spun off from NBCUniversal in late 2025, the home of popular left-leaning hosts like Rachel Maddow and Jen Psaki will adopt a new name and logo.
The network has been building its own separate news division from NBC News. It will also remove NBC’s peacock symbol from its logo as part of the change.