With a new feature called Hype, YouTube is trying to focus on growing the smaller channels and helping people discover and share new creators. Hype is an entirely new promotional system inside of YouTube: there’s a new button for hyping a video,

YouTube creators no longer have to rely solely on the recommendation algorithm, search results, or collabs to help them grow their audience. At the

YouTube CEO Neal Mohan announced a slate of new artificial intelligence features coming to the platform at a promotional event Wednesday. Mohan, speaking at Google’s Manhattan office, said that the new generative AI features,

Veo, an update to last year's Dream Screen, made in collaboration with Google DeepMind, uses AI to generate videos and images that can then be integrated into YouTube Shorts. At t

Creators can make AI-generated backgrounds later this year, and upload them to videos through a green-screen-style feature. Complete video clips (up to six seconds) will follow in 2025.