Some users are now reporting that instead of being blocked outright, they are being forced to sit through ads that last for an hour or even longer ... with no option to skip. One viral screenshot ...

"Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing," the feature's description reads. We've seen unskippable ads on other ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

In a statement originally provided to Campaign, Google explained: “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both us ...