Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up ...

Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

YouTube confirms hour-long unskippable ads target ad blocker users, marking significant escalation in platform's fight ...

Google maintains that it restricts unskippable ads to a maximum of 15 seconds on mobile and 60 seconds on TV. Update: January 27, 2025 (10:14 PM ET): We’ve heard back from Google, and the ...

Ads that are 60, or even 120 minutes long on YouTube: and the best part is that they can't be skipped. I guess we've reached the lower circles of hell now.

By YouTube’s own admission, unskippable ads are supposed to be limited to 15-seconds (or up to 60 seconds on YouTube TV), so whether on purpose or not, something is definitely messing up here ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

YouTube is facing backlash over an aggressive tactic targeting free-tier users who use ad blockers. Despite offering a free, ...

Google maintains that it restricts unskippable ads to a maximum of 15 seconds on mobile and 60 seconds on TV. Update: January 27, 2025 (10:14 PM ET): We’ve heard back from Google, and the company ...