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As The Drum reports, YouTube is doing away with 30-second unskippable ads in 2018. But the Google-owned video site has no plans to ditch its 20-second and 6-second unskippable ad formats.
YouTube on connected TVs will soon display a single 30-second ad in place of two consecutive 15-second ads on top-performing content. the platform is also starting to test ads on paused videos.
So, the company revealed it is replacing two 15-second unskippable ads with one 30-second unskippable spot on connected TVs.
Google’s take on the matter Clearly, many YouTube users are encountering unskippable ads that last much longer than the standard 15 seconds, with some ads stretching well beyond two minutes ...
Prepare for longer ads when watching YouTube videos on your TV. YouTube is introducing 30-second unskippable ads on connected TVs, replacing the two consecutive 15-second ads that can appear ...
Specifically, YouTube execs unveiled a new, unskippable 30-second ad format for connected TVs, which will be available to top-paying advertisers through the YouTube Select platform.
The ads will be on top-performing content streamed on televisions or CTV platforms through its YouTube Select ad targeting options replacing two 15-second consecutive ads.
At the YouTube Brandcast upfront event, it announced 30-second unskippable ads coming to YouTube videos on TVs -- just like regular TV.
The company will instead push its other unskippable ad formats, including the 6-second ad unit it launched in April and its 20-second ads. (We first spotted the story on Campaign.) ...
YouTube Select is part of ongoing efforts to cater to marketers who want to ensure ad dollars are going to high-performing, but brand-safe video content.
As announced at the YouTube Brandcast event on Wednesday, YouTube will soon add 30-second unskippable ads to top-performing content watched on connected TVs.
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