However, the 20-second and 6-second unskippable formats will remain. “We’re committed to providing a better ads experience for users online,” said a Google spokesperson. “As part of that, we’ve ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads, but ...

YouTube continues its war on ad blockers, recently showing a notice that confirms videos are slightly slowed down for ad blocker users, while the platform is preparing for longer ad formats. Earlier ...

YouTube introduced a feature tailored for connected TV (CTV) that serves non-skippable assets across an advertiser’s in-stream inventory at its annual Brandcast event, held this week. The ads, Video ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

Google has been taking its crusade against adblockers to a whole new level lately, and users are speculating that unskippable multi-hour ads are its latest weapon. Over the past week, Redditors have ...

If you’re been using your PS5 to watch YouTube, then you’re probably used to putting up with unskippable one-minute ads. Well, it’s now been revealed that these ads have been ditched, and instead you ...