Youtube introduced an unskippable 60-second ad during an upfront event where the traditional 30-second TVC was disparaged as ...

YouTube continues its war on ad blockers, recently showing a notice that confirms videos are slightly slowed down for ad blocker users, while the platform is preparing for longer ad formats. Earlier ...

YouTube is doing away with the unskippable 30-second ads that occasionally play before videos, so people can finally enjoy the internet again. But we’ll have to wait at least another 10 months before ...

Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: Why we care. The ...

Google is seemingly ramping up its campaign against ad blockers on YouTube. Over the past few years, it's become increasingly annoying to watch content on the social video sharing platform, as many ...