The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game,

Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.

Here is our critic’s evolving survey of this year’s Super Bowl commercials, from best to worst. By Mike Hale Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition,