On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline ...

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a ...

In the days since Google announced it wouldn’t deprecate third-party cookies in Chrome, medical marketers have been abuzz with questions about what impact it would ...

Before any end, a period of questioning is natural. So, why do third-party cookies need to go? The answer could be a sordid saga of untamed and unfettered access to data for unlimited marketing ...

After 4 years of promising to phase out third-party cookies, Google wants to give users a choice instead. Chrome's Incognito users are still getting some IP protections, however. Google has been ...

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users ...

After years of indecision on the issue of third-party cookies, Google has finally made a decision: on Monday, the company revealed that it would no longer pursue its plan to cut off support for ...

Some ad executives were relieved to learn Monday that Google’s approach to third-party cookie deprecation would not be an all-or-nothing strategy that still prioritizes consumer privacy. Others were ...

Google has announced that it will no longer continue with its plan to completely phase out third-party cookies on its Chrome browser and will instead take a more user ...

A wider phaseout will begin in Q3 provided UK regulators give the go-ahead. When he's not battling bugs and robots in Helldivers 2, Michael is reporting on AI, satellites, cybersecurity, PCs, and tech ...

Federated sign-in, in particular a lot of SAML implementations, broke too. I expect these type of enterprise scenario edge cases saw a lot of "big company" pressure brought on the project. This is ...

Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices about ...