Scope: The Washington-based advocacy group has put its creative and media business into review, Ad Age has learned. BBDO is ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily lives, and ...

SUSSEX, Wis.--(BUSINESS WIRE)--For the fourth consecutive year, Quad, Inc. (NYSE: QUAD), a marketing experience company, has been ranked among the world’s top advertising and marketing services ...

Before getting behind the wheel to compete in the 2024 U.S. Grand Prix in Austin, Texas earlier this month, F1 superstar Lewis Hamilton was at Stubb’s BBQ to premiere a new short film. “Push Push” is ...

Marketing teams running Facebook and Meta campaigns are increasingly turning to AI-powered ad research platforms to ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...