Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects. A picture might be worth a thousand words, but the ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...