X is reinventing the way creators on the platform make money, replacing its Ad Revenue Share program -- which gave users a percentage of ad revenue based on how many verified users saw ads in replies ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.

Ad partnerships allow creators to run video ads from their handle for added trust and authenticity, while brands maintain campaign control. The system also supports service add-ons for extra hooks, ...

Raptive, the creator media company that partners with open web creators, has added six more creators to its Luminary roster, TheWrap has learned. Southern Bite, Hungry Happens, Isabel Eats, Laura ...

Snapchat is advocating for creators now more than ever, sharing results from a recent third-party study that shows how creator partnerships can help a brand boost its reputation among consumers, drive ...

TikTok announced AI avatars for ads on Monday. They come in two varieties, stock and custom, and are pitched as useful for two groups of TikTok users: brands and creators. TikTok also revealed an AI ...

Creator partnerships with brands can help boost not only awareness but also purchase intent across Snap’s platform, according to research released by the company. Among the findings was that creator ...