The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the author’s own. In recent years, almost every retailer has attempted to start — and sustain — a media network to ...

Robot.com, the company putting robots to work in the real world, today announced the launch of its next-generation R-ads, the ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not just what they browse. Advertising is no longer separate from the moment of ...

The casino and entertainment-resort company Mohegan is launching an ad network. Mohegan is working with LiveRamp to allow advertisers to target its customers. The casino media network is the latest to ...

Retail media networks — advertising platforms owned and operated by retailers — continue their rapid rise as a major market force. An eMarketer report forecasts that RMN spend will exceed $62 billion ...

Retail media networks (RMNs) are transforming how brands connect with their consumers, and they're doing it at scale. A January 2025 Business Research Company study stated that global retail media ad ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue. Retail media networks operate by combining first-party ...

NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that ...

Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock ...

Operators can generate revenue by either creating their own or joining an aggregated network. With roughly 160 million people shopping the channel each day, convenience stores are an ideal space for ...

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media ...

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to ...