Contextual ad network adMarketplace this morning launches a new initiative designed to give publishers an incentive to solicit advertisers for the network--even if those advertisers ultimately abandon ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...

Cox Media, Philo, Samsung Ads, Telly, and Vevo join Universal Ads, further broadening advertiser access to additional market segments and ad inventory across leading, curated publishers. NEW ...

Univision Interactive Media announced the launch of the Univision Partner Group (www.univisionpartnergroup.com). The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the ...

Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a ...

The newly released IDC report, titled 2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares, reveals some interesting movements in the mobile advertising space in America. While the rate ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. SAN FRANCISCO (AP) — Google has been branded ...