Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated Insights, ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

In 2009, when Jason Carignan and his partners launched the Vapur Anti-Bottle, they made a concerted PR effort to get exposure for the product from traditional media. And it worked. The Today show ...

In today's fast-paced, technology-driven world, defining your product's use case is vital. What is a use case? Simply put, it's a description of how your product or service will be used by your target ...

In today’s fast-paced business world, staying ahead of the curve is crucial. One way companies could gain an advantage is by harnessing the power of Generative Pre-trained Transformers, or GPTs.