GLP-1 weight loss drugs are taking over Super Bowl ads, signaling a major shift in how obesity meds are marketed, normalized ...

It’s a good day when an agency increases its annual ad spend forecast. This week, WPP Media published its 2025 global end-of-year forecast, which predicts 8.8% growth over the past year (excluding US ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

One way to stir up interest in your product is to do something that is so unexpected that it catches people off guard. Recently, Netflix aired a commercial that featured 35 spoilers for their shows ...

YouTube generated more than $60 billion in revenue for 2025, including advertising and subscriptions, the first time parent company Alphabet has broken out total revenue for the platform.

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...

In Q4 2025, streaming comprised the majority of ad supported TV (45.6%), followed by broadcast (29.6%) and cable (24.8%), Nielsen said ...