Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Years of email campaigns have revealed the blueprints for a great strategy – revolving mainly around segmentation. The following are examples of how effective email marketing campaigns segment their ...

Artificial Intelligence (AI) is transforming the landscape of digital marketing, enabling businesses to optimize strategies and enhance customer experiences like never before. Companies are ...

Ads are now appearing on various streaming video and audio platforms, radio, highway billboards and social media channels ...

In the 2024 cycle, over $10 billion was spent on political advertising. This historic investment in political marketing came ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

and helping advertisers run influencer marketing campaigns. But unlike their predecessors, these new startups are significantly smaller and more focused than many of the early digital advertising ...

With decisive action, we in the marketing and advertising sector can help create the sustainable future we all envision.

Let’s explore these ad types along with examples of industries or marketing campaigns that would benefit from each: Sponsored ...

Cleveland Clinic says a new ad campaign targeting the health system is "riddled with inaccuracies and lies," WKYC reported Feb. 13. Consumers' Research, a conservative nonprofit, launched a 30-second ...