Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing.

Srikanth Ramachandran is the Founder and Group CEO of Moving Walls Group, an adtech and enterprise SaaS leader for the OOH media industry. Cookies are dying. Consumers are blocking. Regulators are ...

There is some new data out that shows that yes, Google's AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a ...

The brands that move now will discover what P&G, Uber and JPMorgan Chase learned: Significant portions of their budgets were never working.

Yelp is downgraded to "Sell" as secular headwinds and AI disrupt its core ad business. YELP faces declining ad clicks, weak restaurant and housing sectors, and intensifying competition in vertical ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ad spend growth slowing to 5.3%, new research reveals an emerging ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Microsoft is linking malicious software analysts with online advertising fraud experts in an effort to disrupt click fraud, a scam where advertisers pay for worthless clicks. The Microsoft Malware ...