Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Communities all over the world come together through shared values, tastes, and ideas. This body of knowledge is the concept known as culture and is passed between friends and family, and across ...

In a LinkedIn post, Sengupta says awards juries still reward single, campaign-led narratives, while modern brands grow ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time ...

Experian Simmons announced the launch of Experian Simmons DataStream, a service delivering weekly insights into consumer trends to enable advertisers, agencies and media companies to closely monitor ...

The availability of big data has provided many benefits to advertising, including the ability to optimize campaigns in real time to improve performance. The granular measurement of both audiences ...

A recent study from Opera Software, makers of the popular Opera web browser, released a study on Friday quantifying advertising effectiveness across the gamut of mobile operating systems and found ...

Yahoo on Friday launched a service that will let companies advertising on its sites see how well their online ads are faring--and compare those numbers with their radio, television and print ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...