Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the key backers, AppNexus and LiveRamp, undertake protracted M&A ...

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places LiveRamp’s IdentityLink directly in the bidstream, ...

Microsoft links every computer running Windows 11/10 with an Advertising ID. This helps them to provide them with relevant ads. These advertisements are delivered to the user in the Action Center, ...

This post shows how to reset advertising ID on the Galaxy S21. Read on if you need help configuring the Galaxy S21 settings to opt out of receiving customized ads and clear out all collected data that ...

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic ...

Comcast Technology Solutions, a division of Comcast that provides media and entertainment technology solutions for advertisers, content providers and operators, and AD-ID, a standard for identifying ...