Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, ...

Evergreen content related to travel, family, and health topics is more common on MFA sites NEW YORK--(BUSINESS WIRE)-- DoubleVerify ("DV"), the leading software platform for digital media measurement, ...

SEO, PPC & AIO Guides » Ad Size Guide » Ad Sizes For Website Owners » Ad Sizes For Small Sites If you are a small site adding ad units to your pages then the advice we give you is simple: on every ...

Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers -- including many affiliated with the Association of National Advertisers (ANA) -- have ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

Websites that aggressively generate traffic though search engines and social media to maximize advertising impressions -- or what are known as “made for advertising” sites – are generally seen as ...

The fight against made-for-advertising (MFA) sites continues. And supply-side platform Equativ has finally had enough. In 2023, Equativ blocked MFA from all of its private marketplace deals. Now it’s ...

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail ...