A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

In today's age utilizing email marketing remains a proven way to engage and connect with customers effectively. However the ...

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

Small businesses list worries about the effectiveness of their social media and marketing strategies and the strength of their digital presence as their top concerns heading into the holiday season.

Most small businesses already use at least one digital marketing tool, most likely a mobile optimized website, so why not include a more dynamic digital marketing strategy to increase awareness ...

As a business ... Invest in marketing and innovation. Investing in marketing and innovation is essential for staying competitive and driving growth. A well-executed marketing strategy can help ...

In this edition of "Ask the Board," we asked , Founder of Kole Jax Designs, to share how she harnessed Facebook to launch a ...