Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

Recently Google upgraded its AdWords digital advertising platform. The upgrade, called Enhanced Campaigns, offers new bid-management features for advertisers based on a customer’s location, device, ...

Focusing primarily on keyword targeting and performance feedback with a few added extras such as real-time fine-tuning and ad serving, inventory tracking and cost-per-day impression estimates, it was ...