Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Pound for pound, Google AdWords offers everyone, from mom and pop cotttage industries to multinational juggernauts, the most effective advertising medium yet devised. What if you were told that there ...

SEMPO has released its comprehensive "State of Search" report for 2011, and there are many key findings that are of interest to practicing search marketers, search strategists and PPC media buyers, to ...

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them. With Google AdWords ...

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Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

Opinions expressed by Entrepreneur contributors are their own. So now that you know the benefits and disadvantages of SEO and pay-per-click marketing, it’s time to dive into four PPC traffic sources ...