NBA's revamped All-Star Game was a ratings hit
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Nearly 125 million people watched the game, and Bad Bunny's halftime show drew 128 million.
Will Trent climbed to 9.14 million viewers (from 5.67 million to start) and a 1.08 rating in adults 18-49 (about 1.47 million people). Both of those figures are on par with the show’s cross-platform, seven-day averages for the season.
The World” Format, 2026 NBA All-Star Game Peaked at Nearly 10 Million Viewers NBCUniversal’s Presentation of Milan Cortina Winter Olympics Averaged 26.6 Million Viewers on Sunday, Topping 20 Million Viewers for 9 th Time in 10 Days Led by Peacock,
Saturday's cross-platform telecasts turn in the largest audience for the winter games since 2014.