Twitter has been flooded with photos of a new Apple product called Loop this week that says it’s retailing for $149, and ...

Apple’s annual Pride celebration has begun with a new band for Apple Watch and wallpapers for iPhone and iPad.

Whether or not you took the plunge and upgraded to a new Apple Watch Series 8 or SE, you can partake of something more affordable if you own any model of the wearable — Apple’s new lower-end Apple ...

Apple’s new Pride bands have arrived 🌈 Marking a rainbow of milestones as the company celebrates its 10th year honoring the LGBTQ+ community during Pride Month in June, the Pride Edition Sport Loop ...

Apple’s annual Black Unity Collection has just been unveiled. As well as iPhone and iPad wallpapers and a Watch face, the standout is the Apple Watch Black Unity Sport Loop, a head-turning strap ...

Apple today released a new, special-edition Black Unity Sport Loop Apple Watch band in celebration of Black History Month. The band comes as part of Apple's wider commemoration of Black History Month, ...

Apple is continuing its trend of releasing special-edition Apple Watch and iPhone content and products for Black History Month in February. Today, Apple has officially announced a new Apple Watch ...