Growing up Asian in a predominantly white neighborhood, Eve Cong endured plenty of ridicule about the shape of her eyes. “I can say that I love my features now, but growing up, society taught me to ...

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We may earn commission from links on this page, but we only recommend products we love. Promise. For most of her life, founder Priyanka Ganjoo didn’t vibe with makeup. It felt unrelatable. She never ...

Up until recent years, it was near impossible to find mainstream beauty inspo for South Asian weddings and events. For many millennial and Gen Z brides, who are second generation immigrants, this ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

From lunch-elevating condiments to K-Beauty faves, get ready to develop a thing for these finds.

Katrina Kaif needs little introduction, especially in the world I'm from. Growing up in a South Asian household, where weekends were spent with extended family who channel hopped between Zee Cinema, ...