Astronomer CEO Byron was shown romantically holding his company's chief people officer, Kristin Cabot, at a recent Coldplay concert.

Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics analysis found that nearly 70% had nothing to do with the company’s brand or business. Astronomer is a data infrastructure company that provides tools to help organizations manage and streamline data workflows.

In the video, Andy Byron is seen dropping to the floor while the woman beside him — identified as Kristin Cabot, Astronomer’s Chief People Officer — abruptly turns away as the camera zooms in on them.

In a night where music, technology, and sustainability crossed paths, Astronomer CEO Andy Byron became the unexpected center of attention.