Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...

At ICS 2026, communications leaders discussed how B2B brands, despite deep expertise and strong capabilities, often struggle ...

From programming supported by artificial intelligence to real-time survey tools and automated emails, technology is the backbone of modern B2B marketing campaigns. These solutions allow companies to ...

The results are in from Forrester’s 2023 B2B Brand and Communications Survey. In our annual survey, we ask marketing and brand leaders about their anticipated budget changes in 12 program and ...

In a world awash with information, clarity in communication can be the key to B2B marketing success. Steve Woodruff, who has 3+ decades of experience in sales, marketing, and consulting, shares his ...

Opinions expressed by Entrepreneur contributors are their own. Companies today are spending a fortune on content to attract new customers. Businesses that sell primarily to consumers (B2C) in ...

‘Vonage is an iconic brand. But we want to signal a bold, new direction for the company so people understand what we do today -- B2B communications -- and how we are going to evolve in the future,’ ...

ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and ...

This post was originally published on the Novacom blog. Marketing communications via the Internet allows for the development and delivery of clear, concise narrative, created in a way that delivers ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

Vonage is rebranding to unify its business-to-business portfolio and shed its consumer heritage that has been gone for years anyway. The company, which launched in 2001 as a voice-over-IP provider in ...

Jada Balster, explains why you should humanise your B2B brand by bidding farewell to stuffy, corporate, jargon-laden content. Let’s grab the bull by the horns and dive into some best practices for ...