TechCrunch

B2B vs. B2C is not about who’s buying, but how you’re selling

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...
Forbes

How To Adapt A Successful B2C Model For The B2B Market

In today's dynamic business landscape, many companies often find themselves at a crossroads. Do they continue focusing only on their consumer-facing B2C offerings, or do they venture into the ...
Forbes

Transitioning From B2C To B2B: The Shift From Product-Led Growth To Upmarket

Mark is the CEO of TenantCloud and CEO/Co-Founder of Rentler. He enjoys all things property management and exploring Utah with his family. Product-led growth (PLG) is often considered the holy grail ...
pymnts

Onyx Private Shifting Business Model From B2C to B2B

The company is not shutting down, Onyx Private CEO Victor Santos told TechCrunch in a report posted Monday (March 18). Santos said this when asked by TechCrunch about an email Onyx Private sent to a ...
Demand Gen Report

The Best Of Both Worlds: Combining B2C Simplicity With B2B Depth

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...
B2B Marketing Magazine

The Differences Between B2C and B2B Social Media Marketing

In social media marketing, there’s a huge difference between the “B” and the “C”. B2B stands for business-to-business, and B2C stands for business-to-consumer. These models are distinctly different, ...
B2B Marketing Magazine

Jon Griffiths on B2B vs. B2C – Who dares wins

Ah yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her younger, more creative, more fun consumer counterpart. We joke, of course. But for Jon ...

Why you should borrow from B2C’s playbook before the B2B creator market gets crowded

Chasing the cheapest CPM (cost per thousand impressions) makes little sense in B2B, McIntyre said, because “most people that ...
Inc.

Build a Successful B2B Business by First Engaging Consumers

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...
FoodNavigator

Hybrid push: Korean food tech firm targets halal growth across B2B and B2C markets

Seoul-based food tech firm Simple Planet hopes its blended B2B-B2C model, including cell-based and functional foods, can tap into the growing halal market in APAC and Middle East. The firm sees ...
insight.kellogg.northwestern.edu

Build a Successful B2B Business by First Engaging Consumers

Consider the healthcare space. Well-known companies like Calm (sleep, meditation), TalkSpace (therapy), Noom (weight loss), and others built initial business-to-consumer models to try to acquire as ...