Originally published in the Bacardi Cocktail Trends Report This Earth Month and throughout the year, bartenders and brands are reframing sustainability as a creative challenge – utilizing novel ...

Cocktail culture has never stood still, but heading into 2026, it’s undergoing a vibe shift that feels bigger, more intentional, and more creative than anything we’ve seen in years. Bacardi’s newest ...

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.

Bermuda’s Bacardi Ltd is predicting a sea change in global drinking culture next year and, according to its new 2026 Cocktail Trends Report, the future looks bright, early and a little bit theatrical.