Bacardi-Martini has tightened the screw on McCann-Erickson by reviewing its Bacardi Limon business. McCann is currently facing a global review on the Bacardi Breezer account. Bacardi Limon is a ...

Bacardi has been going through some of the most interesting changes in the spirits industry over the past few years. For decades, Bacardi Superior (a white rum) was pretty much the only expression ...

Get your Pride party started with this special limited-edition BACARDÍ Pride Cocktail Courier Kit ($62) that includes the ingredients to make eight delicious and festive rum cocktails. You can whip up ...

Kanika remembers her uncle once brought a water bottle filled with Bacardi Limon to a family wedding because the reception was only serving regular Bacardi. “Punjabi people who drink do not play about ...

As rum steadily gains popularity beyond India’s major metropolitan areas, Bacardi India is sharpening its focus on tier 2 and tier 3 cities to drive growth. The brand’s recent summer campaign—centered ...

Bacardí, which is headquartered in Bermuda, announced that it is expanding its range of canned cocktails with three new flavors, including Bacardí Bahama Mama, Bacardí Mojito and Bacardí Sunset Punch.