Martha Stewart posed for a new MAC Cosmetics campaign, showing off the brand's nude lipsticks, and gives PEOPLE the scoop on ...

Or not seeing someone who represents you in beauty ads? Luckily, inclusive beauty brands understand this, creating products that cater to diverse skin tones, identities, and preferences.

Ulta Beauty is getting into advertising. The cosmetic company has pitched ad buyers in recent months about a new advertising arm, according to two ad buyers with direct knowledge of the program.

Shoppers Drug Mart is facing backlash for its newly launched beauty campaign featuring a man with flowing locks, facial hair ...

The singer rocked her natural curls while revealing a new makeup setting spray. Rihanna is giving fans a rare look at her beautiful natural curls. On Wednesday, while unveiling one of Fenty Beauty ...

The BriefOakland-based e.l.f. Beauty has remained committed to its DEI mission.Its "So Many Dicks" campaign seeks to promote ...

In the new ad, she's smiling, as if to say ... A place, especially, in the beauty realm. I'm so glad to see Ulta squash outdated myths and stereotypes about disabilities and, in the process ...