Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising world has churned out countless award-winning catchphrases, it's hard to ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

These companies drove an impact by executing specific tactics, whether related to purpose-driven marketing, ambassador partnerships, media strategy or, in one case, simply not advertising at all. The ...