Bo Jackson is not a member of the Baseball or Pro Football Hall of Fame. He made just one MLB All-Star team and one NFL Pro Bowl, and his professional career in both sports was relatively short.
In 1989, Nike built its Bo Knows ad campaign around Bo Jackson; cross-training shoe sales grew from $40 million to $400 million Jackson's 1989 MLB All-Star Game home run gave Nike the perfect stage to ...
Those in attendance at a hastily called press conference 40 years ago today could hardly believe what they were hearing. On June 21, 1986, Bo Jackson told a roomful of reporters and dozens more ...
Bo Jackson went No. 1 overall in the 1986 NFL Draft— and then never played a snap for the team who drafted him. 40 years later, we revisit Auburn's two-sport wunderkind as he was covered in the moment ...
Over 30 years since his last appearance in Major League Baseball, Bo Jackson’s legendary career is still often talked about in baseball and football circles. In November, Jackson’s career will receive ...