A B2B platform that enables apparel brands to match their customers with the best-fitting products, Fit:Match today said that it has partnered with Rihanna’s Savage X Fenty to launch its ...

Add Yahoo as a preferred source to see more of our stories on Google. Macy’s is trying out new technology geared to make the right match between body and bra. Acknowledging that buying bras that fit ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Bra-fitting app ThirdLove Tuesday announced an $8 million Series A round of financing led by New Enterprise Associates, and including such investors as former Spanx CEO Laurie Ann Goldman and former ...

Bra and underwear company ThirdLove has announced the latest version of its Fit Finder online tool, which uses machine learning algorithms to help a customer find a perfect-fitting bra in under three ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...