Signature sandwiches remain central to both chains’ menus.

Burger King is shaking up the fast-food world, proving it’s more than just flame-grilled burgers. From bold menu innovations to clever marketing campaigns, the chain is finding fresh ways to win over ...

McDonald’s CEO, Chris Kempczinski, took one bite of a burger. What social media and other fast-food chains did in response.

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...