Advertising tactics, like using celebrities or coupons to promote a product, can influence consumers' purchasing habits. But when the product is a prescription drug, an ad's effectiveness can have ...

Comics are typically something with which we delve into a realm of fantasy or other fiction, but the appeal of Drawing Power: A Compendium of Cartoon Advertising, 1870s–1940s is that the archive of ...

Rick Marschall and Warren Bernard's "Drawing Power" is a provocative visual examination of the wonderful world of cartoon advertising. Popular comic strip characters such as Mickey Mouse,Little Nemo ...

A free daily email with the biggest news stories of the day – and the best features from TheWeek.com Contact me with news and offers from other Future brands Receive email from us on behalf of our ...