They say familiarity breeds contempt, but brands that insist on putting celebrities (often the same handful of celebrities) in every other advert clearly don’t subscribe to that belief. Korean boyband ...

The advertising industry is witnessing a fundamental shift in how celebrity endorsements are being crafted. What was once an art of weaving stars into compelling narratives has gradually become a ...

Influencer marketing remains a hot topic in the advertising industry, prompting agencies and the brands they represent to face a host of complicating factors. For health brands, this includes battling ...

While the system allows brands to access a wide range of personalities, it can sometimes lead to decisions driven more by available talent rosters than by strategic fit.

Michael Jordan's Nikes. Elizabeth Taylor's White Diamonds. Celebrities have been endorsing products for a long time. But why does it seem like every famous person is doing it now? The Indicator's ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. In the dizzying whirl of the influencer ...

In the United States, where there is a similar penchant for star-gazing, an estimated one-in-six advertisements uses a celebrity. Advertising industry veteran, Royce Yuen, who has done a doctoral ...

Celebrity brand partnerships have been commonplace in the advertising industry for many years. Over time, starlets, musicians and now content creators partner with companies to leverage their ...

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly ...