A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

Indians watching television in the first half of 2025 couldn’t miss Shah Rukh Khan. The Bollywood star appeared in ads for an average of 27 hours a day across channels, making him the most visible ...

Ever find yourself scrolling through your phone at 2 AM, wondering why you care about a pop star’s views? You’re not alone. Our fascination with famous people has grown from just entertainment to ...

Sophie Atkinson is a UK-based journalist and content writer, as well as a founder of a content agency which focuses on storytelling through social media… We uphold a strict editorial policy that ...