Listen up, beauty enthusiasts and trend trackers! While you've been busy perfecting your winged eyeliner, a beauty revolution has been brewing on the other side of the Great Firewall. Douyin, China's ...

To receive the Vogue Business newsletter, sign up here. Mac Chili, Guerlain Stunning Queen, Dior 999, Armani 405 — for beauty brands, a classic lipstick has come to be the best kind of calling card.

If you’ve been searching high and low for your perfect lip gloss shade, we’ve got the answer for you. Although the “bunny tongue” lip gloss trend originated on the Chinese social media app Douyin, ...

For years, Korean and Japanese beauty brands have dominated our makeup routines, from glass-skin foundations to perfectly ...

Once a niche corner of the internet, Chinese makeup brands are now taking over your FYP - and your vanity. From sculpted lipsticks that look like art pieces to glassy lip tints that sell out overnight ...

Like any beauty trend, you can gauge its longevity through TikTok. Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter ...