ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...
Chinese creatives are refining a new trend in entertainment: the super-short streaming series. Each episode in the series typically lasts less than two minutes, making them easily consumable on mobile ...
Add Yahoo as a preferred source to see more of our stories on Google. I Hear You and Well-Intended Love (Photo Credit: Youku and Netflix) Asian dramas, including Chinese shows where the male and ...
Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up In recent years, short dramas (mini TV series) ...
These apps are betting on low-budget productions, two-minute episodes, scripts adapted from Chinese web novels, and an aggressive marketing strategy. Until last year, Ty Coker, a 28-year-old voice ...
With micro-short dramas, however, the content has traversed these traditional markets to reach even North America, marking a ...
It is undeniable that in recent years, Chinese short dramas, or ’duanju’ have rapidly gained popularity in Thailand.
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China's micro-drama boom eyes global market
“God of Wealth, when will you finally side with me?” One rainy night, after finishing overtime, the female protagonist Xuanle, exhausted, looks up at the sky and mutters this as she heads home. Xuanle ...
Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...
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