Remember the Coca-Cola polar bears? Now let's talk about a different kind of bear. Coca-Cola's flagship beverage is bubbly, and some may argue that the same can be said about today's market. A ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...

That said, Coca-Cola isn't selling generic liquid products. It is built around premium beverages like soda, coffee, and energy drinks. But these are affordable luxuries that consumers don't really ...

Coca-Cola is one of the largest consumer staples companies on the planet. The company has a long history of returning value to investors via dividends. Coca-Cola is performing well as a business, but ...