The "Freeze Latino Movement" exists to dissuade the consumption of U.S. products that do not support DEI initiatives.

Coca-Cola faces a growing TikTok-fueled boycott over unverified claims it fired Latino workers and reported them to ICE, with the company remaining silent.

In early 2025, a rumor that Coca-Cola called U.S. Immigration and Customs Enforcement agents on its own immigrant employees began spreading on social media. The claim spread on X, Threads, Reddit, Instagram and Facebook,

Have you seen the buzz on social media about Latinos urging folks to ditch Coca-Cola? Well, there's a reason behind it, and it involves the new U.S. President, Donald Trump. Tensions are brewing between the Latino community in the U.

Coca-Cola found itself caught again amid an intense backlash, primarily driven by an online boycott campaign fueled by recent immigration reforms introduced by President Donald Trump. This movement, largely promoted by Latino activists and individuals on TikTok,