Campaign Asia

Coca-Cola celebrates '100 years of happiness'

Developed by McCann Worldgroup Philippines, the commercial was launched on 6 January on national television and YouTube. It features Lolo (literally means grandfather in Filipino) Mario, who is making ...
Campaign Asia

Coca-Cola brings happiness to overseas Filipino workers this Christmas

Developed by McCann Worldgroup Philippines, a video was produced based on the fact that more than 11 million Filipinos have left their families to find better opportunities abroad and have not ...
Forbes

Coke’s AI Ad Isn’t Just Marketing. It’s Corporate Communications.

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...
Benzinga.com

Warren Buffett Says 25% of His Daily Calories Come From Coca-Cola — The 95-Year-Old Billionaire Credits 'Happiness' for His Longevity

Warren Buffett just turned 95 in August, and while some billionaires his age are swapping red meat for kale and booking longevity consultations with biohackers, Buffett's secret to a long life remains ...
Forbes

The Polar Bears Aren’t Real—But Coca-Cola’s AI Ads Prove Why Nostalgia Has To Be

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...