Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
AOL

Pepsi's 2026 Super Bowl Ad Features Coca-Cola's Polar Bear in a Hilarious Taste Test

Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...
Hosted on MSN

Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: 'Delightfully devilish'

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...
The Spokesman-Review

Coca-Cola’s AI holiday ad sparks controversy for not being the ‘real thing’

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...
The Columbian

Coca-Cola’s AI holiday ad sparks controversy

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...