For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

Coca-Cola Co. is turning its red cans white to help draw attention to a campaign to protect polar bears and their habitats. Coca-Cola is giving $2 million to the World Wildlife Fund to support its ...

Every year, polar bears sipping a cool bottle of Coca-Cola appear on our televisions around the holidays. Their adorable winter antics regularly steal our hearts and now, they’ve inspired a ...

Retro Coca-Cola items are highly collectible and widely available at just about every antique store. From iconic porcelain signs to rare vending machines and whimsical advertising displays, vintage ...

Preempting Coca-Cola’s polar bear themed holiday advertising campaign, the healthy eating advocacy group Center for Science in the Public Interest has launched a campaign aimed squarely at the lovable ...

Wisconsin snowstorms go better with fun. And fun for Dave Sorenson is spending hours, sometimes days, in the cold each winter carving a larger-than-life sculpture entirely out of snow. "It is relaxing ...

MCSHERRYSTOWN, Pa.--(BUSINESS WIRE)--May 24, 2005--The distinction of a brand to be able to become a real part of life for nearly everyone is an honor shared by a select few icons of our culture. One ...

All eyes are on the 'Diet Crocs.' ...