Coca-Cola unveiled “Real Magic,” a new global brand platform, on Wednesday, following the Atlanta-based company’s pandemic sales slump and amid its $4 billion global creative and media agency review.

James Quincey joined Coca-Cola three decades ago, in 1996, after an early career in consulting, rising through the ranks to become CEO in 2017. When he took up the top job, with a big fanfare and lots ...

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...