Add Yahoo as a preferred source to see more of our stories on Google. A variety of different types of sodas in ice - Davizro/Getty Images If you're a big player in the soda game and wanna be taken ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Most of us know how refreshing and satisfying a Coke can be. Whether it’s poured over ice on a hot summer day, is accompanying a burger and fries at lunch or is sipped alongside a tub of buttery ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

The Coca-Cola Company’s KO Zero Sugar line has rapidly evolved from a niche offering into one of the central growth engines of its global portfolio. In recent quarters, the brand’s performance has ...

NEW YORK -- Coke Zero is getting revamped as Coke Zero Sugar. The new name is intended to make clearer that the drink has no calories, and a new recipe is intended to make the drink taste more like ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...