Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
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Kristen Wiig Features in Fresh Take on Diet Coke's Nostalgic ‘Break' Ads
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...
‘Never buying again’: Expert warns against Coca-Cola after ‘falsely advertising’ Fairlife milk
According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...
Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...
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How Coca-Cola creates billion dollar brands
The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...
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Coca-Cola media biz contract lies between Publicis and WPP
WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...
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Upscale milk brand Fairlife accused of animal abuse, environmental wrongs
Coca, has been accused by animal rights activists of using milk supplied by dairy farms that abuse animals and pollute the ...
Coca-Cola Consolidated: An Under-The-Radar Bottler With Great Pricing Power
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
Morningstar29d
Coca-Cola HBC Counters Headwinds Through Diversification
The Coca-Cola brand has 125 years of marketing behind it and is one of the most recognizable brands globally. Trademarks such as Coca-Cola and Coke have become synonymous with the sparkling cola ...